|
A key strategy to revenue growth: the right marketing infrastructure: not all successful revenue strategies are focused externally. Sometimes the strongest
Rather than examining strategies and programs that build revenue, this month's column looks at marketing organizational structure and resources and how their unique deployment can achieve desired r...(Continue Reading)
Nestle's market wars: the food giant is drawing on local expertise to put marketing at the heart of its global growth strategy
Peter Brabeck's office in Nestle's headquarters in Vevey, a small town in French-speaking Switzerland, overlooks the glassy waters of Lake Geneva and ......(Continue Reading)
Extroverted & specialized: Scion's strategy; Scion's vp Jim Farley talks about the seemingly quirky brand that has made some in the industry who were
Standing in the Scion booth at the annual SEMA rave of vehicles, parts and accessories--where there are more tattoos per square inch of skin than there ......(Continue Reading)
Marketing Strategies to Attract New Business
Want to attract new business but have a small marketing budget or none at all? Kelley Robertson presents eight inexpensive marketing strategies that will generate new business leads....(Continue Reading)
Marketing Strategy Tutorials and Samples
Having a marketing strategy can be the life or death of a business. If you aren't sure how to begin developing your marketing plan and strategy these resources will help you...(Continue Reading)
Marketing Strategy - Sell To Your Target Market
The first step of an effective marketing strategy is to find and sell to your target market. Marilyn Guille explains how to identify your target market and how to zero in on your target market by using market segmentation....(Continue Reading)
|