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It's your call: with internet pay-per-call advertising, you can ring up additional sales by inviting potential customers to pick up the phone
DRIVING ONLINE shoppers to your website isn't always best; your company might connect better with prospects over the phone. Instead of paying for ads ......(Continue Reading)
Somebody stop me! - writer comments on the 1998 International Advertising Film Festival in Cannes, France - Column
A writer commended the excellent production of the 1998 International Advertising Film Festival in Cannes, France. The show did not feature any Las Vegas-type ......(Continue Reading)
Creating buzz: new media tactics have changed the PR and advertising game
You can tell that public relations is pulling ahead of advertising as the architect of buzz. How else to explain why Google and TiVo have become such ......(Continue Reading)
Copywriting
Every advertising medium is different. And so is copywriting for each element. Business owners can find out what to look for when hiring a copywriter. And tips for professional copywriters will help develop your writing style even further....(Continue Reading)
Direct Mail
Direct mail can be a high profit, low cost advertising medium if enough time is spent on its concept and creation. This library of information will help your direct mail campaign become a hit!...(Continue Reading)
Direct Mail
Direct mail can be a high profit, low cost advertising medium if enough time is spent on its concept and creation. This library of information will help your direct mail campaign become a hit....(Continue Reading)
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