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Push the envelope for marketing success: a new book on direct mail offers advice on the next generation of marketing - advice - Book Review
Many years ago, I gave a seminar for more than 300 galleries from across the country. During the presentation, I asked how many people in the audience ......(Continue Reading)
Ideas! Ideas! Ideas! And More Ideas For Successful Magazine Management - includes multiple records
Ideas! Ideas! Ideas! And More Ideas For Successful Magazine Management.(includes multiple records)...(Continue Reading)
Return to sender - future of direct mail marketing
In the early 1990s, I caused a bit of a stir by proclaiming that direct mail would wither and die by 1999. It wasn't difficult conclusion to reach, then or now. Direct mail is under so much pressur...(Continue Reading)
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