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MasterCard Fields a Full Lineup Keying on Baseball's All-Star Game - several professional sports marketing briefs - Brief Article
MasterCard will stage a slew of baseball-themed marketing activities around Major League Baseball's All-Star Game July 10 at Seattle's Safeco Field....(Continue Reading)
Crying foul: scholars examine the consequences of sports marketing
In recent years, scholars have increasingly joined with activists to challenge marketing aimed at children. It is a widely accepted belief that marketers ......(Continue Reading)
Going To Extremes - marketing and extreme sports - Statistical Data Included
Byline: JOAN RAYMOND Andrew Royal isn't your typical couch potato. The 26-year-old from Cleveland, who works two jobs to finance his new mortgage payments, rarely sits glued to the tube - even wh...(Continue Reading)
Arbitrage in the Sports Gambling Market
An examination of the concept of arbitrage through looking at arbitrage opportunities in the sports gambling market....(Continue Reading)
Time to End Alcohol Marketing in Sports Campaign Launched
TEAMS is a new, national campaign to reduce the promotion of alcoholic beverages to young people in America by promoting voluntary and governmental policies to reduce the association between alcohol marketing and sports....(Continue Reading)
Arbitrage
In my newest article, "Arbitrage in the Sports Gambling Market" we look at the potential for arbitrage profits in the sports gambling market. If you're interested in arbitrage, be sure to see the article "What is Arbitrage?".......(Continue Reading)
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