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Webinar E-mailing Pulls 6% Clickthrough - MTI Technology Corp.'s email marketing campaign
Byline: LARRY RIGGS A California computer storage systems maker got a 6% clickthrough rate for an e-mailing that promoted a Webinar it conducted in ......(Continue Reading)
The name game: get friendly with your prospects by including their names—and personalized content—in your marketing e-mails
ACCORDING TO a November 2004 Jupiter-media Corp. executive survey, 42 percent of marketers who did not personalize their e-mail messages achieved a conversion rate of less than 1 percent, while 42...(Continue Reading)
Commtouch Launches Permission-Based Email Marketing Program With 10 Leading Online Brands - Company Business and Marketing
CommTouch: Commtouch Launches Permission-Based Email Marketing Program With 10 Leading Online Brands.(Company Business and Marketing)...(Continue Reading)
Marketing Associations Institute Email Marketing Guidelines
Three marketing associations, the Association of National Advertisers, Direct Marketing Association, and the American Association of Advertising Agencies have come together to institute guidelines that will establish standards for legitimate email ma...(Continue Reading)
Marketing Associations Institute Email Marketing Guidelines - Marketing Archives
Marketing Associations Institute Email Marketing Guidelines - Three marketing associations, the Association of National Advertisers, Direct Marketing Association, and the American Association of Advertising Agencies have come together to institute gu...(Continue Reading)
BMail - Email Product Review
Send messages in bulk with BMail, a simple, but capable tool. (Windows)...(Continue Reading)
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