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Now playing: with cinema advertising, you can reach a captive audience—and make your marketing message the feature presentation
Now playing: with cinema advertising, you can reach a captive audience--and make your marketing message the feature presentation.(Tactics)...(Continue Reading)
Waiting for the bus: no such thing as a free shelter
On the cover of this summer's hit album A Grand Don't Come For Free, Mike Skinner (aka The Streets) is shown leaning disconsolately against the inside ......(Continue Reading)
In the mood: when and where does your advertising work best? Use these contextual advertising tips to set the scene and snag prospective buyers
TODAY, THE hottest new marketing watchword is context. Instead of blasting your customers with a generic message in mass media, it's essential to reach ......(Continue Reading)
Transit Advertising
Marketing glossary entry for the term Transit Advertising....(Continue Reading)
Why advertise on cars?
What do you see as the driving factors in the growth in advertising on cars...(Continue Reading)
Billboards - Snapshots of History
Billboards are collections of large photos. Some are funny; some are strange. Still some come out as ironic. However we see it, we have to face the fact that billboards are a constant reminder to us that there is life out there that is worth living....(Continue Reading)
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