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Where coke rules: overkill? Embonor CEO Andres Vicuna doesn't know the meaning of the word when it comes to marketing Coca-Cola products in Chile, Peru
Visitors to Arica, the Chilean desert city 20 kilometers south of the Peruvian border, must sometimes wonder if they've arrived at some gigantic set ......(Continue Reading)
PRIVY TO PRIVATE LABEL; STORE-BRAND BEVERAGES CAN BRING IN BIG BUCKS IF RETAILERS EQUIP THEMSELVES WITH MORE ASSERTIVE MARKETING STRATEGIES.
Consumer product manufacturers should consider revitalizing old brands, rather than allowing them to wane as aging products in the product life cycle. Products that are particularly appropriate for re...(Continue Reading)
Making old brands new - marketing strategies
First Snapple, then SoBe and Gatorade. While soda giants Pepsi and Cadbury have acquired some of the hottest beverage brands in the business, Coke is ......(Continue Reading)
Personal Marketing Strategy - Planning Your Job Search
When you start looking for work you should know the best way to embark on your job search campaign - Prepare a personal marketing strategy before you begin - Learn how to find leads and how to organize your job search...(Continue Reading)
Glendale Hometown 4th of July Celebration Presented by APS
An average of one rocket per second for twenty straight minutes bursting in the night sky, a hot country band and the annual Glendale verses the World tug-of-war! It's all part of this year's Glendale Hometown 4th of July Celebration......(Continue Reading)
Moonpies & RC Colas
Nashville About.com article on the association of RC Cola and Tennessees MoonPie, with a history and listing of special events honoring this Southern Tradition...(Continue Reading)
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