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Marketing management: proactive Internet strategies maximize hotels' revenue, reservations - News
Marketing management: proactive Internet strategies maximize hotels' revenue, reservations.(News)...(Continue Reading)
Signal strength: with stronger marketing efforts, VC firms are making sure their message gets heard
LOOKING FOR signs of a VC rebound? Take a second glance at those press releases in your company mailbox. VC firms are ramping up their marketing efforts ......(Continue Reading)
The Boomer Attitude - older customers being ignored by companies developing their marketing plans - Industry Overview - Statistical Data Included
The Boomer Attitude.(older customers being ignored by companies developing their marketing plans)...(Continue Reading)
Job Search Success
The goal of this series is to help you conduct a more successful and less nerve-wracking job search....(Continue Reading)
Pharma companies need to rethink their marketing strategies for the post-blockbuster era
The last ten years have seen a spectacular rise and fall in the fortunes of pharmaceutical blockbusters. While the 'blockbuster model' was king in the 1990s, it is looking increasingly unlikely that pharmaceutical companies will be able to rely on......(Continue Reading)
Patents: Planning, Protecting, and Saving Money
Patents are a vital component of any biotechnology company. They serve to protect markets, indicate R&D strength, and require careful planning to balance their benefits and costs. Read on for strategies to protect inventions, and save money....(Continue Reading)
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