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What's the plan? Need a marketing plan? Here are strategies to fit penny pinchers, big spenders and everyone in between
THINK YOU CAN'T AFFORD POWERFUL marketing in 2005? Don't be fooled into believing that only marketers with deep pockets reap substantial rewards. No ......(Continue Reading)
Much Ado About Chrysler - George Murphey interview examines Chrysler Group marketing strategies and plans - Company Profile - Statistical Data Included
Daimler Chrysler. It was supposed to be a merger of equals, but not long after the $36 billion fusion of Daimler-Benz and Chrysler in 1998, the combined ......(Continue Reading)
Marketing management: proactive Internet strategies maximize hotels' revenue, reservations - News
Marketing management: proactive Internet strategies maximize hotels' revenue, reservations.(News)...(Continue Reading)
Job Search Success
The goal of this series is to help you conduct a more successful and less nerve-wracking job search....(Continue Reading)
Pharma companies need to rethink their marketing strategies for the post-blockbuster era
The last ten years have seen a spectacular rise and fall in the fortunes of pharmaceutical blockbusters. While the 'blockbuster model' was king in the 1990s, it is looking increasingly unlikely that pharmaceutical companies will be able to rely on......(Continue Reading)
Patents: Planning, Protecting, and Saving Money
Patents are a vital component of any biotechnology company. They serve to protect markets, indicate R&D strength, and require careful planning to balance their benefits and costs. Read on for strategies to protect inventions, and save money....(Continue Reading)
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