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New age: Want a grown-up company? Get a grown-up marketing strategy - Brand Aid - Brief Article
New age: Want a grown-up company? Get a grown-up marketing strategy. (Brand Aid)....(Continue Reading)
HP Adds Another Piece To The Storage Puzzle : FSAM strategy to allow users to access all storage resources - Company Business and Marketing
Hewlett-Packard has added another notch in its storage strategy belt. The company recently announced what it calls the industry's first 2.0 GB fibre ......(Continue Reading)
Taking A Shot - Gateway's marketing strategy - Company Business and Marketing - Brief Article
TAKING A SHOT: Computer seller Gateway declared war on its competition, promising to beat the prices of similar products made by other companies. The ......(Continue Reading)
Job Search Success
The goal of this series is to help you conduct a more successful and less nerve-wracking job search....(Continue Reading)
Pharma companies need to rethink their marketing strategies for the post-blockbuster era
The last ten years have seen a spectacular rise and fall in the fortunes of pharmaceutical blockbusters. While the 'blockbuster model' was king in the 1990s, it is looking increasingly unlikely that pharmaceutical companies will be able to rely on......(Continue Reading)
Patents: Planning, Protecting, and Saving Money
Patents are a vital component of any biotechnology company. They serve to protect markets, indicate R&D strength, and require careful planning to balance their benefits and costs. Read on for strategies to protect inventions, and save money....(Continue Reading)
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