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Brand stand: why IACVB wants a new name--and an entirely new image.(Destination Marketing)(International Association of Convention & Visitor Bureaus)
Byline: HERSCHELL GORDON LEWIS The ad is for a financial brokerage house. The illustration is a color photo of the actor Sam Waterston - a head and shoulders mug shot - looking at the camera....(Continue Reading)
Need a Marketing Concept? No Problem - Hire a Celebrity
Sculptor Manuelita Brown lives and works in Encinitas, Calif. That's 3,000 miles from Artexpo New York. She couldn't imagine sending her bronzes such ......(Continue Reading)
Group marketing gives emerging artists a big boost - International Artexpo New York February 26-March 1
The lighter side--notes and quotes: Automotive Industries takes a look at some of the more memorable happenings during the press days for the North American ......(Continue Reading)
Pharmahandbook - a guide to the international pharmaceutical industry
Pharmahandbook - Owing to the central role of patents in motivating drug development and permitting compensation for R&D expenditures, the introduction profiles key concepts in intellectual property, with mention of important historical and internati...(Continue Reading)
Public Opinion on Globalization
What does the American public think about globalization?, from Keith Porter--your guide to Globalization...(Continue Reading)
Creating Global Citizens
What is global citizenship?, from Keith Porter--your guide to Globalization...(Continue Reading)
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