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Promises to keep - impact of consumer privacy laws on direct marketing - Editorial
Ten months ago, privacy advocate Evan Hendricks predicted that consumer outrage over the privacy issue would approach the fervor of the Civil Rights ......(Continue Reading)
Philips to entice younger market; can Philips woo the young and hip? - Behind the news - Philips Consumer Electronics' marketing strategy - Brief Article
PHILIPS Consumer Electronics has unveiled a new marketing strategy, one that sees it attempting to reinvent itself as the brand of choice for the young ......(Continue Reading)
Impact of Variety on Consumer Happiness: Marketing and the Tyranny of Freedom, The
Remi Desmeules, 104 - 3437 Oak Street, Vancouver, BC, Canada, V6H 2L7. Phone (604) 730-1761. Comments are highly encouraged and should be sent to remi@interchange.ubc.ca ......(Continue Reading)
The Impact of Market Environments on Distribution Channels in China
The Impact of Market Environments on Distribution Channels in China: the Relation....(Continue Reading)
New Technology Sneak Peek
Every year, new technology is unveiled that is predicted to impact the consumer electronics market, while many endup on the trash heap (DIVX, CED) and some secure a niche fan base (8-track tape, Laserdisc, BETA), some technologies survive for decades...(Continue Reading)
Christmas Decorating Market | Retail Consumer Behavior
To help Christmas and seasonal decorations marketers and retailers plan for the future of their business, Unity Marketing's Christmas and Seasonal Decorations Report looks at research from decorations companies, year-round seasonal retailers and cons...(Continue Reading)
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