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On slogans
The first glass of Coca-Cola was served on May 8, 1886, at Jacob's Pharmacy in Atlanta, GA, and sold for five cents. Dr. John Stith Pemberton, a chemist, ......(Continue Reading)
MAXIM'S SYMPOSIUM TAKES AIM AT YOUNG MEN.
There is a vast amount of appalling advertising on American TV screens; far more than in the UK. Then again, there is far more advertising on US screens....(Continue Reading)
Mark Wnek In The USA: US needs to soften blow of hard sell
Here's an approach to beer advertising we really like -- humor mixed with timely relevance. And Heineken's got it. The advertising brilliance just ......(Continue Reading)
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