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The Thinking Behind It: Attitudinal Imperatives For Direct Marketing
Byline: J. WALKER SMITH AND CRAIG WOOD THE TIME IS NOW Among the many ways of connecting with consumers, direct marketing is unique. While the challenges ......(Continue Reading)
No Laughing Matter - use of humor in direct mail marketing
Byline: BETH NEGUS VIVEIROS Did you hear the one about the copywriter who created hilarious direct mail packages...? If you said no, don't feel left out of the loop. Humor is one of the classic...(Continue Reading)
DMA to Back Anti-Spam Law - Direct Marketing Association
Byline: KRIS OSER In a stark departure from tradition, Direct Marketing Association president and CEO H. Robert Wientzen says the DMA would support ......(Continue Reading)
Direct Marketing
Definition of the term Direct Marketing as found in the Consulting / Freelance Glossary on the About.com network....(Continue Reading)
Direct Marketing
Simple definition of Direct Marketing...(Continue Reading)
Direct Marketing
Marketing glossary entry for the term Direct Marketing....(Continue Reading)
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