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Outbound telemarketing; for business-to-business marketers, it can really pay off - Concepts Communications's Marty Orisek on outbound telemarketing experience,
With the ever-rising costs of customer acquisition, direct marketers are trying to find ways to keep the names on their buyers list active--to make those customers not only continue to buy, but to...(Continue Reading)
Taylor Institute Of Direct Marketing: A Groundbreaking Effort In Educating The Next Generation Of Contact Center Management, The
Imagine this scenario: you need to hire several supervisors for your call center. You've promoted from within all you can, so you need to head to the open job market for new candidates. You have seve...(Continue Reading)
Net Gains - direct marketing in periodical publishing
Net Gains.(direct marketing in periodical publishing)...(Continue Reading)
Direct Mail
Direct mail can be a high profit, low cost advertising medium if enough time is spent on its concept and creation. This library of information will help your direct mail campaign become a hit....(Continue Reading)
Sales Letters
Sales letters are a low-cost advertising medium that can have you seeing high profits. Learn how to structure, write and produce a sales winning letter....(Continue Reading)
Catalog | What is a Catalog?
What is a Catalog? Retail Glossary Definition and Resources....(Continue Reading)
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