Direct Marketing Industry

News briefs directmag.com - several news briefs from the direct marketing industry
News briefs directmag.com.(several news briefs from the direct marketing industry)...(Continue Reading)

Opportunity to the East - direct mail marketing set to flourish in Asia - Industry Overview
Opportunity to the East.(direct mail marketing set to flourish in Asia)...(Continue Reading)

Making sense of the privacy debate: A comparative analysis of leading consumer privacy surveys - Industry Watch: Resources and Vendor News - Direct Marketing
This consumer privacy guidebook, published by the Direct Marketing Association, provides suggestions for direct and interactive marketers on collecting ......(Continue Reading)

Review of European Composites Directory and Report
Review of European Composites Directory and Report 2002-2003, a guide to European manufacturers and suppliers of reinforced plastics. Edited by Nick Dellow....(Continue Reading)

Internet Generates 13 Percent of Catalog Sales
The Internet generated 13 percent of all catalog sales last year, according to research released in the Direct Marketing Association's new study, The DMA State of the Catalog/Interactive Industry Report 2001....(Continue Reading)

Direct Marketing Business Review | Direct Marketers Feeling Economic Pinch
Direct marketers cited the lingering effects of the recent recession, especially as manifested in sagging consumer confidence as the most important issues facing them, according to the Direct Marketing Association Quarterly Business Review....(Continue Reading)