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Stamp of approval: looking for a marketing campaign that will get your name in front of new customers? Direct mail takes you right to their mailboxes
MARKETING AIMED at customer acquisition has leaped to the forefront in 2005 as many companies move away from more generalized branding efforts toward ......(Continue Reading)
Retelling the data story: Parable Group's predictive model started with a data hygiene review - Marketing - direct marketing results - Brief Article
Retelling the data story: Parable Group's predictive model started with a data hygiene review. (Marketing).(direct marketing results)...(Continue Reading)
Whose WORD IS IT ANYWAY? - direct response e-mail marketing tips
Byline: HERSCHELL GORDON LEWIS The text of a direct response e-mail (not the subject line, where spam filters would kill it, dismember it and heave ......(Continue Reading)
Measuring your postcard marketing results
If you send out a promotional postcard mailing, how do you tell that you've been successful? Just what is a good return on your investment?...(Continue Reading)
Direct Marketing Business Review | Direct Marketers Feeling Economic Pinch
Direct marketers cited the lingering effects of the recent recession, especially as manifested in sagging consumer confidence as the most important issues facing them, according to the Direct Marketing Association Quarterly Business Review....(Continue Reading)
Internet Generates 13 Percent of Catalog Sales
The Internet generated 13 percent of all catalog sales last year, according to research released in the Direct Marketing Association's new study, The DMA State of the Catalog/Interactive Industry Report 2001....(Continue Reading)
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