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A Dubious Pitch - analysis of White House's Office of National Drug Control Policy advertising campaign
Byline: Matthew Grimm You may have seen an old print ad for Scott Towels, now reproduced for its kitsch value, that depicts a sinister man with a pencil mustache washing his hands. The headline o...(Continue Reading)
Some questions and answers on prescription drug advertising
The FDA's Division of Drug Marketing, Advertising, and Communications (DDMAC) regulates prescription drug advertising. When we meet people outside the ......(Continue Reading)
Drugged Out - direct-to-consumer advertising by drug companies - Brief Article - Statistical Data Included
Byline: JOHN FETTO Direct-to-consumer ad spending by pharmaceutical companies, touting prescription drugs for everything from heartburn to depression ......(Continue Reading)
What do YOU think?
Should Congress ban drug advertising? Of course there are two sides to the issue, both with valid points. Explore both sides, then cast your vote.........(Continue Reading)
Pill Bill Is Soaring... What You Should Know
US...(Continue Reading)
DTC Advertising - Biotechnology and Pharmaceutical Industry
With patients becoming increasingly involved in influencing drug prescription choices, the role of direct to consumer advertising merits evaluation. Read this series of articles for more information on DTC advertising....(Continue Reading)
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