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Meeting of the Minds - roundtable on email direct marketing - Interview
Byline: KRIS OSER No longer the new kid on the block, e-mail has grown up to the point that it's as much in the game as direct mail and telemarketing....(Continue Reading)
Whose WORD IS IT ANYWAY? - direct response e-mail marketing tips
Byline: HERSCHELL GORDON LEWIS The text of a direct response e-mail (not the subject line, where spam filters would kill it, dismember it and heave ......(Continue Reading)
The Best Ways Out - unsubscribing to email marketing
Byline: GEOFF SMITH When Paul Simon wrote his ode to breaking up "50 Ways to Leave Your Lover" back in 1975, he had no idea the song's sentiments would apply to e-mail newsletters some 28 years l...(Continue Reading)
Direct Marketing
Marketing glossary entry for the term Direct Marketing....(Continue Reading)
Direct Marketing
Definition of the term Direct Marketing as found in the Consulting / Freelance Glossary on the About.com network....(Continue Reading)
What should I do when I receive spam?
What should I do when I receive spam?...(Continue Reading)
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