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Webinar E-mailing Pulls 6% Clickthrough - MTI Technology Corp.'s email marketing campaign
Byline: LARRY RIGGS A California computer storage systems maker got a 6% clickthrough rate for an e-mailing that promoted a Webinar it conducted in ......(Continue Reading)
The name game: get friendly with your prospects by including their names—and personalized content—in your marketing e-mails
ACCORDING TO a November 2004 Jupiter-media Corp. executive survey, 42 percent of marketers who did not personalize their e-mail messages achieved a conversion rate of less than 1 percent, while 42...(Continue Reading)
Sign of the times: are you missing out on this simple, inexpensive marketing tool?
How many e-mail messages do you send every day: 10, 50 or more? Seize the opportunity to promote your business to a highly targeted audience without ......(Continue Reading)
Marketing Associations Institute Email Marketing Guidelines
Three marketing associations, the Association of National Advertisers, Direct Marketing Association, and the American Association of Advertising Agencies have come together to institute guidelines that will establish standards for legitimate email ma...(Continue Reading)
Marketing Associations Institute Email Marketing Guidelines - Marketing Archives
Marketing Associations Institute Email Marketing Guidelines - Three marketing associations, the Association of National Advertisers, Direct Marketing Association, and the American Association of Advertising Agencies have come together to institute gu...(Continue Reading)
Stock Regulation - What Agencies Regulate the Stock Market
The stock market and securities industry is highly regulated. Several layers of regulatory oversight are designed to protect the individual investor....(Continue Reading)
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