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California Crackdown - spam and electronic marketing
Byline: Paul Miller If you've ever sent a marketing e-mail to someone who did not specifically request it from you, you're a spammer in the eyes of ......(Continue Reading)
SMS: marketing's new success story: an explosion in the number and type of marketing channels means that traditional campaigns can no longer be relied
No longer is SMS considered as just for 'the kids'. With more mobile phones that people now thought to exist in the UK, some big brand companies have ......(Continue Reading)
E-Mail Firms Seek Spam Solution
Byline: David McGuire Representatives from America's largest e-mail companies will meet in Washington today and Wednesday to look for a way to reduce ......(Continue Reading)
Patent Protection: How Much is Too Much?
With scores of drug patents expiring, pioneer firms are aggressively trying to maintain their market exclusivity. In the past, numerous companies have been found guilty of using noncompetitive practices (eg. patenting pill shapes and colors) to exclu...(Continue Reading)
Generics Market Getting More Complex
Traditionally, there have been two types of pharmaceutical firms; pioneers that developed branded drugs and generics that produced copies of off-patent drugs. Facing increased competition, generics and pioneers are invading each other's businesses. R...(Continue Reading)
Paid Surveys - Are They Legit?
Paid surveys are not new. But 'middleman' online paid survey sites are hyping big cash rewards working from home. Are they legit?...(Continue Reading)
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