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Meeting of the Minds - roundtable on email direct marketing - Interview
Byline: KRIS OSER No longer the new kid on the block, e-mail has grown up to the point that it's as much in the game as direct mail and telemarketing....(Continue Reading)
For Dealers, It's in the E-mail!
Byline: Cliff Banks Imagine a direct marketing piece that 51% of the recipients open and 20% actually read. Moreover, you can know who opens the piece ......(Continue Reading)
Crafting E-mail Tactics: A Guide to Getting Started - electronic mail marketing information - Brief Article - Column
Crafting E-mail Tactics: A Guide to Getting Started.(electronic mail marketing information)...(Continue Reading)
Email Marketing: Text or HTML
It's been a long time debate on whether text email or HTML email work better when sending out newsletters or company collateral. You will even find contradicting information and studies that have been published. One thing to consider when exploring.....(Continue Reading)
Make More Money with Marketing Metrics
Knowing which marketing endeavors pay dividends will save you time, money and effort by allowing you to focus your marketing budget on tactics that work. Learn how to measure the effect of your marketing efforts to make more money in this week's gues...(Continue Reading)
Make More Money with Marketing Metrics
Knowing which marketing endeavors pay dividends will save you time, money and effort by allowing you to focus your marketing budget on tactics that work. Learn how to measure the effect of your marketing efforts to make more money in......(Continue Reading)
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