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Event marketing tops list of marketing tactics
The results of the annual survey of U.S.-based corporate marketing executives conducted by global event marketing agency The George P. Johnson Company ......(Continue Reading)
From Broadcast to Narrowcast - marketing techniques for event professionals - Brief Article
For decades now, marketers have relied on broadcast approaches--exposing their messages to as many people as possible, with the emphasis on customer ......(Continue Reading)
FDA, Congress push for safer drugs; proposals to expand drug adverse event monitoring will publicize emerging safety concerns and strengthen post-marketing
The US Food and Drug Administration is under intense pressure to shore up public confidence in the safety and quality of prescription drugs. Drug experts ......(Continue Reading)
Patent Protection: How Much is Too Much?
With scores of drug patents expiring, pioneer firms are aggressively trying to maintain their market exclusivity. In the past, numerous companies have been found guilty of using noncompetitive practices (eg. patenting pill shapes and colors) to exclu...(Continue Reading)
The Four Seasons of Publicity - Building All-Year Publicity
Don't wait until the last minute. Publicity can work for you year-round. Guest author Bill Stoller shows you how to get effective publicity from January to December....(Continue Reading)
2001 International Spa Association Annual Conference
2001 International Spa Association Annual Conference...(Continue Reading)
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