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Info tools help dealers target customers: Focused marketing with "clean" data could save lots of money - Information Technology - Brief Article
Dealers now spend about $400 per vehicle on advertising per vehicle, much of it going to mass market media -- newspapers, television and radio. Now, ......(Continue Reading)
TODAY'S SHOPPER; HOW DO CONSUMERS RESPOND TO COUPONING, SAMPLING, INTERNET MARKETING AND OTHER PROMOTIONAL EFFORTS? A NEW BRAND MARKETING/EXPERIAN STUDY
Arch Wireless, Inc. (Nasdaq: ARCH), Westborough, Mass., one of the leading wireless Internet messaging and mobile information providers in the United ......(Continue Reading)
Experian Creates Advanced Information Management Tools - Company Business and Marketing
Byline: Larry Riggs In 1992, 62% of people at business-to-business addresses had moved. Pretty disturbing figure if you're a business mailer, right?...(Continue Reading)
How to Take Back Your Privacy
Keep spammers and online snoops at bay with these 34 steps culled from the advice of privacy pros....(Continue Reading)
The Great American Privacy Makeover
An exclusive PC World survey reveals that even savvy Web users can do more to safeguard their privacy and data. Take the quiz and find out how vulnerable you are; then use our tips to improve your score....(Continue Reading)
Privacy 2000: In Web We Trust?
A year and a half ago we took a comprehensive look at privacy abuses on the Net. Today, with e-commerce booming, the situation is worse....(Continue Reading)
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