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High Grill Marks - Coleman, gas grill launch and marketing strategy - Brief Article - Statistical Data Included
When Coleman introduced its first gas grill two years ago, the launch marked the beginning of a major push out of the woods at the 100-year-old camping ......(Continue Reading)
Prestone Warms Up NFL Promos; SFX Shapes Up Its Jocks at UPMC - Prestone Products Corp - National Football League - SFX Sports Group - University of Pittsburgh
Prestone is on board as a new NFL promotional partner. The antifreeze maker will put $10 million, double its previous marketing spend, toward a supporting ......(Continue Reading)
Jordi Ferre - profile of vice president marketing, Chupa Chups S.A - Brief Article - Statistical Data Included
Chupa Chups' point man sweet-talked Mars execs into a worldwide lollipop venture. Looking to extend its chewy Starburst candy franchise to lollipops, ......(Continue Reading)
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