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Signal strength: with stronger marketing efforts, VC firms are making sure their message gets heard
LOOKING FOR signs of a VC rebound? Take a second glance at those press releases in your company mailbox. VC firms are ramping up their marketing efforts ......(Continue Reading)
Rolling out the red carpet for gay consumers: the openly gay experts who head niche marketing firms are helping corporate America connect with the lesbian
If you didn't know better, you might miss the significance of HBO's latest direct-mail piece, which in February will land in the mailboxes of 1 million ......(Continue Reading)
Cause to celebrate: some PR firms strive to make a difference by promoting causes as well as products
Cause to celebrate: some PR firms strive to make a difference by promoting causes as well as products.(public relation)...(Continue Reading)
Communications, marketing, and public relations firms specializing in the spa industry
Communications, marketing, and public relations firms specializing in the spa industry...(Continue Reading)
Patent Protection: How Much is Too Much?
With scores of drug patents expiring, pioneer firms are aggressively trying to maintain their market exclusivity. In the past, numerous companies have been found guilty of using noncompetitive practices (eg. patenting pill shapes and colors) to exclu...(Continue Reading)
Generics Market Getting More Complex
Traditionally, there have been two types of pharmaceutical firms; pioneers that developed branded drugs and generics that produced copies of off-patent drugs. Facing increased competition, generics and pioneers are invading each other's businesses. R...(Continue Reading)
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