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After The Blast: Email Games Marketing Gets Relevant
Email marketing is as easy to use as it is to abuse, say online marketing executives both in and outside of the games industry. Many game companies are just beginning to explore email newsletters a...(Continue Reading)
California Crackdown - spam and electronic marketing
Byline: Paul Miller If you've ever sent a marketing e-mail to someone who did not specifically request it from you, you're a spammer in the eyes of ......(Continue Reading)
Holiday Cheer - DiscoveryStore.com benefits from holiday e-mail marketing campaign
Holiday Cheer.(DiscoveryStore.com benefits from holiday e-mail marketing campaign)...(Continue Reading)
If You Use Sound in Email Marketing, Make Sure it Rocks - Email Tip
No audio is better than weak audio, but... audio that rocks can boost your email marketing campaign....(Continue Reading)
Marketing Flashes on "Co-Opetition Through Joint Ventures"
The old saying, "If you can't beat 'em, join 'em", takes on a whole new meaning these days. The seemingly radical idea from cooperative game theory flies in the face of conventional competitive strategy. For entrepreneurs, joint venturing with seemin...(Continue Reading)
Guerilla Marketing! Flash in the pan OR Evergreen concept?
Here is an interesting, bold, and irreverent book on guerilla marketing. See how big and small corporations across the map have used marketing creativity to gain share and profits. And, get seriously entertained as you read this guerilla marketing bo...(Continue Reading)
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