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Database Marketing Goes to War
Byline: RICHARD H. LEVEY GOT A KID IN COLLEGE OR about to graduate from high school? Does he drive a hulking vehicle known more for its lumbering size than its practicality? Start looking for a l...(Continue Reading)
Laying a Firm Foundation - database marketing
Byline: KIM MARTIN You've seen the headlines: 40% return on Acme's latest database marketing campaign! "If Acme can do that, we can too," says your ......(Continue Reading)
Cruise Control - American Hawaii Cruises, American Classic Voyages use database marketing - Brief Article
Cruise Control.(American Hawaii Cruises, American Classic Voyages use database marketing)...(Continue Reading)
Database Marketers Tell How You Get on the Lists
FTC Hearing examines 'trust deficit' between marketers and consumers....(Continue Reading)
Do-It-Yourself Database Marketing
While browsing my favorite sites today I came across an article I thought many of you would find useful. Rosalind Resnick of Entrepreneur.com gives you five simple database marketing techniques that could help you break from the feast or famine......(Continue Reading)
Do-It-Yourself Database Marketing - Marketing Archives
Do-It-Yourself Database Marketing - While browsing my favorite sites today I came across an article I thought many of you would find useful. Rosalind Resnick of Entrepreneur.com gives you five simple database marketing techniques that could help you...(Continue Reading)
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