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Nestle's market wars: the food giant is drawing on local expertise to put marketing at the heart of its global growth strategy
Peter Brabeck's office in Nestle's headquarters in Vevey, a small town in French-speaking Switzerland, overlooks the glassy waters of Lake Geneva and ......(Continue Reading)
Imperial guard if you want a global empire, you'll have to tackle international trademark protection
Imperial guard if you want a global empire, you'll have to tackle international trademark protection.(Legal)...(Continue Reading)
Mixed signals from the mobile empire - Nokia - Company Business and Marketing
Nokia Corp.: Mixed signals from the mobile empire.(Nokia)(Company Business and Marketing)...(Continue Reading)
Great Articles and Writing on Globalization
Links to articles and Web sites which provoke thought on globalization....(Continue Reading)
Globalization: What Next?
A review of Hardt and Negri's...(Continue Reading)
Great Articles and Writing on Globalization
Links to articles and Web sites which provoke thought on globalization....(Continue Reading)
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