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Understanding Hispanic culture: a recent marketing conference reveals the need to reach multiple acculturation levels instead of targeting one large group.(ON
Latin women who regularly appear on Hollywood red carpets, such as Jennifer Lopez; Salma Hayek, who recently was named spokesmodel for Avon; and Penelope ......(Continue Reading)
Hispanic consumer shapes marketing strategies - Multicultural Consumer
Targeting the Hispanic consumer has become one of the biggest trends in food retailing this decade, with efforts ranging from adding neighborhood-targeted ......(Continue Reading)
The plot thickens in the Hispanic marketing game: ethnocentric food retailers make inroads by emulating old-country assortments
A CLOSER LOOK AT THE BUYING POWER of ethnic and minority populations, including African Americans, Asian Americans and Hispanics is all it takes to persuade many advertisers to jump into ethnic med...(Continue Reading)
More about Color Trends for 2002
Find out what the Color Marketing Group Forecasts as the color trends for 2002....(Continue Reading)
U.S. Hispanics are Online and Spending - New Study Unveils Hispanics Online Habits
U.S. Hispanics are Online and Spending - New Study Unveils Hispanics Online Habits....(Continue Reading)
Mexico's President Targets US Immigration Policy
Mexico Has High Hopes for US Immigration Policy...(Continue Reading)
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