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Tivoli streamlines product line - IBM's marketing strategy
Tivoli streamlines product line.(IBM's marketing strategy)...(Continue Reading)
Digitized future bodes well for database users - By 2006, most information will be digital: IBM - DB2 marketing strategy - Product Information
SAN JOSE -- Alliances, massive R&D investments, a strong software sales force and an emphasis on Unix and XML are key components of IBM Corp.'s data ......(Continue Reading)
IBM Corp. Outlines Its Strategy for Future Computing Devices - Company Business and Marketing
IBM has outlined a new network-computing strategy that will involve rebranding its desktop PC line and optimizing a wide variety of computing devices to ......(Continue Reading)
Marketing Consultant Profile - Signature Strategies
Signature Strategies helps smalled companies with the ideas and resources to achieve a powerful brand and market position....(Continue Reading)
Top Go-to-Market Strategy Books
Nearing go-to-market time? The marketing strategy required to promote a brand new product is substantially different from promoting an established product. Get advice from some of the top thinkers to plan your go-to-market strategy....(Continue Reading)
The View From LinuxWorld Expo
Why you're probably not on the radar of the major Linux vendors--yet....(Continue Reading)
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