Impact Sports Marketing

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Crying foul: scholars examine the consequences of sports marketing
In recent years, scholars have increasingly joined with activists to challenge marketing aimed at children. It is a widely accepted belief that marketers ......(Continue Reading)

media channels; sports marketing: Going for Gold - Olympics coverage marketing
media channels; sports marketing: Going for Gold.(Olympics coverage marketing)...(Continue Reading)

Play Ball!: From sports marketing to promotional campaigns, these strategies will help boost attendance—and your profile within your organization
With attendance expected to be down by 20 percent or more at many association events this year, the talk of the town is all about how to boost attendance ......(Continue Reading)

China News
China news - business, culture, lifestyle, science & technology...(Continue Reading)

Pavel Gavrilov - Guest Economics Bio
Pavel Gavrilov - Guest Economics Bio...(Continue Reading)

Sports Economics Books
A list of eight great books on sports economics. These are great resources for people interested in why salaries in baseball are so high and the economic impact of building a new stadium in a community....(Continue Reading)


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