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In integration, the plan's the thing: working on an integrated marketing plan? Here's how you can increase its effectiveness - Marketing
Each year, I suspect that hundreds of colleges and universities write an integrated marketing plan. Unfortunately, only a small percentage of those schools will likely look back a year from now and...(Continue Reading)
Solutions for marketing strategies: there has never been a better array of software to help you support your integrated marketing strategy
Colleges and universities can use any edge they can find to boost their marketing message and gain a competitive edge in recruiting students and attracting ......(Continue Reading)
Cutting-edge companies use integrated marketing communication
The best practices report released by the American Productivity Quality Center on the use of integrated marketing communication (IMC) provided valuable ......(Continue Reading)
Brand Marketing
Resources that will teach you how to build a...(Continue Reading)
Pma Study Links Consumer-Focused Rebates To Sales Increases
The Promotion Marketing Association (PMA) announced the top-line findings of a research study on rebate promotions. The study, conducted with the Moore School of Business at the University of South Carolina, estimates that almost $487 million dollars...(Continue Reading)
Do-It-Yourself Market Research
This guide to do-it-yourself market research explains how to conduct market research, including tips for designing your own market research surveys and market research questionnaires....(Continue Reading)
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