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Going To Extremes - marketing and extreme sports - Statistical Data Included
Byline: JOAN RAYMOND Andrew Royal isn't your typical couch potato. The 26-year-old from Cleveland, who works two jobs to finance his new mortgage payments, rarely sits glued to the tube - even wh...(Continue Reading)
Michelle Difilippantonio - profile of XFL's vice president, integrated marketing - Brief Article - Statistical Data Included
She thinks on her feet and can 'run with a program'--no wonder the XFL snapped her up. Say what you will about the XFL. Its on-field antics have done ......(Continue Reading)
America's teams - sponsored by IBM - Sports Inc which is a book describes turning of a sports event into a marketing opportunity - Book Review
Quick quiz: Which was the more significant event in American sports history: a) the USA's Olympic hockey victory over the Soviets in 1980; or, b) the ......(Continue Reading)
Marketing Majors
What do Marketing Majors Study?...(Continue Reading)
China News
China news - business, culture, lifestyle, science & technology...(Continue Reading)
China News
China news - business, culture, lifestyle, science & technology...(Continue Reading)
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