Interactive Multimedia Marketing

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Interactive video communications—here it comes. Tony Heyworth, Director of Marketing EMEA, Polycom argues that despite early setbacks it's not 'if'
SINCE THE first video communications demonstration at the 1967 World's Fair, people have been fascinated with the seemingly limitless applications. The reality has been quite different. Early attem...(Continue Reading)

Selling in the interactive frontier - factors impacting effectiveness in direct marketing effort via interactive multimedia; includes related article on
or direct marketers, interactive communication has always held an intrinsic allure. S&H Green Stamps knew this decades ago. Publishers Clearing House knows this when it asks potential subscribers to...(Continue Reading)

MM's potential growing as outlets edge closer to full-scale adoption - Canadian Tire auto parts company plans to use interactive multimedia kiosks for
Canadian Tire Corp Ltd has developed a text-based interactive auto parts ordering and information system for customer use, which the marketing division ......(Continue Reading)

MovieWorks Offers Entry-Level Multimedia
Interactive Solutions releases a suite of multimedia tools for novices with an eye toward video....(Continue Reading)

Agencies - Alabama to Arkansas
This complete listing of advertising agencies is arranged by location. If your agency is not listed here, please use the advertising agency submission form....(Continue Reading)

Trivial Pursuit Unhinged - Video Game
Atari has announced plans to release a Trivial Pursuit video game for Windows PCs, PlayStation2, and the Xbox, Trivial Pursuit Unhinged. (In other Trivial Pursuit news, volume 6 -- with 4,800 brand new questions -- is now available in some......(Continue Reading)


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