International Marketing Concepts

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Media International Concepts Inc
Media International Concepts Inc. has appointed Randall Bayne to its board of advisors. Bayne is a marketing consultant for Christian media....(Continue Reading)

Forecasting and evaluating the impact of marketing communication
IMC The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication by Don Schultz and Heidi Schultz McGraw ......(Continue Reading)

The lighter side—notes and quotes: Automotive Industries takes a look at some of the more memorable happenings during the press days for the North
The lighter side--notes and quotes: Automotive Industries takes a look at some of the more memorable happenings during the press days for the North American ......(Continue Reading)

Pharmahandbook - a guide to the international pharmaceutical industry
Pharmahandbook - Owing to the central role of patents in motivating drug development and permitting compensation for R&D expenditures, the introduction profiles key concepts in intellectual property, with mention of important historical and internati...(Continue Reading)

Creating Global Citizens
What is global citizenship?, from Keith Porter--your guide to Globalization...(Continue Reading)

Public Opinion on Globalization
What does the American public think about globalization?, from Keith Porter--your guide to Globalization...(Continue Reading)


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