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A new definition of marketing: the AMA's update can mean enormous opportunities for higher education
In August of 2004, the American Marketing Association LAMA) changed its definition of marketing. Unfortunately, this change received little recognition ......(Continue Reading)
HDTV no longer a pipe dream, but still a marketing, branding challenge - High Definition Television
This year's International Consumer Electronics Show in Las Vegas was the expo at which the ultimate idiot box, high-definition TV (HDTV), was no longer ......(Continue Reading)
Marketing is key in an era of increased competition
Certainly, the theme was catchy, at least for a movie: "If you build it, they will come." Unfortunately, movies are often about make-believe....(Continue Reading)
Marketing Terms, Definitions, Glossary
Simple definitions for Marketing Terms...(Continue Reading)
Internet Marketing Definition - Internet Marketing
A definition of Internet marketing and some common Internet marketing strategies....(Continue Reading)
Marketing Plans - Definition Marketing Plan
Definition of marketing plan and marketing plan resources for small business owners....(Continue Reading)
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