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The name game: get friendly with your prospects by including their names—and personalized content—in your marketing e-mails
ACCORDING TO a November 2004 Jupiter-media Corp. executive survey, 42 percent of marketers who did not personalize their e-mail messages achieved a conversion rate of less than 1 percent, while 42...(Continue Reading)
The Best Ways Out - unsubscribing to email marketing
Byline: GEOFF SMITH When Paul Simon wrote his ode to breaking up "50 Ways to Leave Your Lover" back in 1975, he had no idea the song's sentiments would apply to e-mail newsletters some 28 years l...(Continue Reading)
Webinar E-mailing Pulls 6% Clickthrough - MTI Technology Corp.'s email marketing campaign
Byline: LARRY RIGGS A California computer storage systems maker got a 6% clickthrough rate for an e-mailing that promoted a Webinar it conducted in ......(Continue Reading)
Email Marketing Tips, Tricks and Secrets - About Email
Marketing via email is a tricky matter. It is powerful, but easily abused. It is easy, but really difficult. May these tips, tricks and secrets make it easy and powerful for you....(Continue Reading)
E-Mail Marketing
Selected resources on e-mail marketing from the About Guide to online business. Explore these links to learn the latest techniques, find the newest service providers, and avoid the pitfalls of e-mail marketing....(Continue Reading)
E-Mail Marketing
Selected resources on e-mail marketing from the About Guide to online business. Explore these links to learn the latest techniques, find the newest service providers, and avoid the pitfalls of e-mail marketing....(Continue Reading)
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