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The good life: no marketing campaign was necessary for these purveyors of positively charged T-shirts
IN 1994, brothers John and Bert Jacobs were hawking their T-shirt designs on college campuses and sleeping in their van when John, now 37, scrawled the beret-wearing smiley face, Jake, on a wall. W...(Continue Reading)
Perfect harmony: a skillful mix of marketing and management savvy together with scientific expertise makes a recruitment campaign sing.
Byline: Mark Del Franco Campaign management is one of the cornerstones of successful direct marketing. Yet most catalogers still use spreadsheets to track and analyze campaigns. During the past f...(Continue Reading)
Campaign Management Reform
Xpedite will introduce Campaign Management, which is an outsourced suite of services aimed at helping companies deliver advanced e-mail marketing campaigns....(Continue Reading)
Online Advertisers Go Back to School
WebSideStory tries to help marketers manage their campaigns, but will it change the ads you see?...(Continue Reading)
Pet Lovers Marketing Campaign, Easy Translation, more
A look at one magazine's marketing plan to improve circulation, translating Web pages, federal incorporation, the difference between a marketing strategy and a marketing plan, using other people's business cards to make contacts, and the latest hot f...(Continue Reading)
Affiliate Marketing - Partnership Marketing
Developing and managing an affiliate marketing program effectively could give you a real boost in your business results. Use these resources to learn how to plan and manage your affiliate marketing campaign....(Continue Reading)
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