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Stamp of approval: looking for a marketing campaign that will get your name in front of new customers? Direct mail takes you right to their mailboxes
MARKETING AIMED at customer acquisition has leaped to the forefront in 2005 as many companies move away from more generalized branding efforts toward ......(Continue Reading)

Legends for hire: using a famous face to attract prospects to your advertising campaign may not be a budget-busting proposition after all. You just need
Legends for hire: using a famous face to attract prospects to your advertising campaign may not be a budget-busting proposition after all....(Continue Reading)

Young at heart: are you making the mistake of lumping older baby boomers with seniors in your marketing campaign?
IF YOU WANT TO FIND THE NATION'S DEEPEST pockets, look to adults aged 54 to 64. They have a higher estimated average net worth--at $210,000--than any ......(Continue Reading)

Internet Marketing Campaign - 5 Step Internet Marketing Plan
Successful holiday Internet marketing campaigns are within the reach of any business, no matter what your budget. By following these basic marketing plan steps and committing to the follow-through, you can create a cost effective marketing campaign w...(Continue Reading)

Pet Lovers Marketing Campaign, Easy Translation, more
A look at one magazine's marketing plan to improve circulation, translating Web pages, federal incorporation, the difference between a marketing strategy and a marketing plan, using other people's business cards to make contacts, and the latest hot f...(Continue Reading)

Viral Marketing
Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. Find out how you can successfully use Viral Market...(Continue Reading)


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