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Teaming up for the bottom line: what's in a game? A tool for personal and business growth - football as a model for a firm's incentive program - marketing
EXECUTIVE SUMMARY * FOR A MODEST INVESTMENT within reach of any small to midsize firm, a 48-member, seven-partner office of J.H. Cohn drew on football ......(Continue Reading)
Play your cards right: presenting a case study in striking the best deals to launch your own great product on a limited budget
THE ENTREPRENEUR: James Tiscione, 49, and Anthony Tiscione, 79, founders of ACM Enterprises in Tucson, Arizona PRODUCT DESCRIPTION: The Auto Card Manager (ACM), a thin metal case that holds a dri...(Continue Reading)
The rediscovery of Mexico City: a case study in commitment planning, and competitive marketing communications.
Abstract This paper seeks to develop a model of entrepreneurial marketing for rural women. The research builds on other studies of women entrepreneurs, ......(Continue Reading)
Case Study - Feng Shui Web Site
Join Sharon, a feng shui consultant, and me as we build a Web presence from scratch to market her new practice. We'll go step by step through the decision-making process, explain the decisions we make, and be honest about mistakes......(Continue Reading)
Selling on eBay Case Study
How easy is it to get started selling on eBay and is eBay an effective way to reach a niche market? See how the ebay experiment turned out and what our new eBay seller learned about selling on eBay in this case study....(Continue Reading)
Case Study - Feng Shui Consultant Web Site
Case study detailing the creation of a Web site for a feng shui practitioner....(Continue Reading)
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