Marketing Channel Strategy

SGI broadens storage channel strategy: Zentra is the first partner as SGI looks to sign resellers who specialize in storage solutions
SGI has recruited Zentra Computer Technologies to be its first Canadian partner in an expanded channel program that targets storage-centric VARs. [ILLUSTRATION OMITTED] Claude Morel, SGI's Cana...(Continue Reading)

Siebel targets SMB with channel program: new strategy offers CRM solutions in a value-added partnering approach
Siebel Systems is trying to change the perception that it's a big-name brand for big customers. It's targeting smaller customers through an SMB channel ......(Continue Reading)

Lexmark chief talks about SMB strategy and channel
Lexmark chairman and chief executive officer Paul Curlander recently spoke about the firm's relatively new go-to-market strategy in the SMB space as ......(Continue Reading)

Designing Effective Distribution Strategies in China
Designing Effective Distribution Strategies in China....(Continue Reading)

The Impact of Market Environments on Distribution Channels in China
The Impact of Market Environments on Distribution Channels in China: the Relation....(Continue Reading)

Creating A Sales And Marketing Strategy
How to kickstart your sales and marketing by creating an effective sales and marketing strategy....(Continue Reading)