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Channel Choices - direct marketing purchasers - Brief Article
Byline: Ray Schultz Direct marketing purchasers prefer catalogs over any other medium - by a wide margin. Of the buyers surveyed by Yankelovich 67% bought through catalogs in the last six month...(Continue Reading)
Starz Encore Group LLC plans to roll out a new corporate name, Starz Entertainment Group LLC, a new channel lineup, which includes renaming several Starz
Starz Encore Group LLC plans to roll out a new corporate name, Starz Entertainment Group LLC, a new channel lineup, which includes renaming several Starz channels and adding the Encore name to seve...(Continue Reading)
Software helps manage multi-channel marketing
ChannelView v2.0 multi-channel analytics tool enables multi-channel marketers to assess cross-channel impact of catalog and other direct mail campaigns ......(Continue Reading)
Clear Channel Commits To RDS In Top 50 Markets
Clear Channel Communications has made a committment to equip i's Radio stations in the Top 50 markets with RDS, the technology that can transmit to RDS-compatible radios information about the song that's playing, the artist, title, etc. Read more.......(Continue Reading)
The Impact of Market Environments on Distribution Channels in China
The Impact of Market Environments on Distribution Channels in China: the Relation....(Continue Reading)
Consumer Direct Channel Will Account for 12% of U.S. Retail Sales by 2010
Consumer Direct Channel Will Account for 12% of U.S. Retail Sales by 2010 and brick & mortar retailers forced to respond with hybrid shopping model....(Continue Reading)
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