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Forecasting and evaluating the impact of marketing communication
IMC The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication by Don Schultz and Heidi Schultz McGraw ......(Continue Reading)
Above the noise: a well-defined marketing plan can set you apart from the competition
Writing a marketing plan often falls into the same category as going for a regular physical or getting your car tuned up--you know you should do it, ......(Continue Reading)
Expect the unexpected: producers should prepare for all possibilities by establishing a company crisis communication plan
Expect the unexpected: producers should prepare for all possibilities by establishing a company crisis communication plan.(Special Report)...(Continue Reading)
Communications, marketing, and public relations firms specializing in the spa industry
Communications, marketing, and public relations firms specializing in the spa industry...(Continue Reading)
Marketing Plan - Strategies for Researching the Market
Market research does not have to be costly nor does it have to be a complex process....(Continue Reading)
Image in Visual Communications - Basics of Marketing Branding Positioning for Graphic Design
Part of creating visual communications is identifying and understanding the marketing message and image that needs to be conveyed with our designs. Basic knowledge of marketing, copyrighting, and branding or positioning help the designer to develop v...(Continue Reading)
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