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TCI blasts CEMA remarks on HDTV approach - Tele-Communications Inc, Consumer Electronics Manufacturing Association, high definition television - Company
The Consumer Electronics Manufacturing Association's (CEMA) remarks regarding Tele-Communications' (TCI) high definition television (HDTV) plans were angrily ......(Continue Reading)
Not a simple choice - marketing personal communications services
Personal Communications Services credible advertisement and corporate image coupled with its pricing features allow it to emerge as a favored wireless service. PCS is known for its technological innov...(Continue Reading)
PanAmSat satellite/fiber network showcases HD delivery for international customer
PanAmSat Corporation announced that it had signed an agreement with Japan Broadcasting Corporation (NHK) to deliver live sporting events and breaking ......(Continue Reading)
Integrated Marketing Communication (IMC)
Simple definition of Integrated Marketing Communication (IMC)...(Continue Reading)
Direct Mail
Simple definition of Direct Mail...(Continue Reading)
Marketing Word of the Week
Term: Integrated Marketing Communication (IMC) Definition: A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified f...(Continue Reading)
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