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Clear Objectives Enhance Success of Marketing Plans - Brief Article
THE term "integrated marketing" is THE term about a great deal these days, but what does it really mean, and why are so many people using it? Even more ......(Continue Reading)
Communications Breakdown
Byline: RICHARD H. LEVEY From the "dog bites man" school of obvious news: One-third of direct marketers feel the biggest challenge they face when dealing with an outside service provide...(Continue Reading)
The Test Drive - ethnographic research and marketing research
THE TEST DRIVE.(ethnographic research and marketing research)...(Continue Reading)
Image in Visual Communications - Basics of Marketing Branding Positioning for Graphic Design
Part of creating visual communications is identifying and understanding the marketing message and image that needs to be conveyed with our designs. Basic knowledge of marketing, copyrighting, and branding or positioning help the designer to develop v...(Continue Reading)
Advertising Agencies - Hartford, Connecticut
Looking for an advertising agency in the Hartford, Connecticut, area? These advertising agencies can help you promote your business or organization through a variety of strategies including direct mail, print and broadcast advertising, public relatio...(Continue Reading)
Terrorism Aftermath - About Industry and Business
A look at the aftermath of the terrorists attacks, including business continuity and disaster recovery, plus information of investing in biotech, signing contracts, picking marketing partners and developing communication plans....(Continue Reading)
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