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Marketing materials and malpractice exposure: advertise what you're qualified to do, not more
EXECUTIVE SUMMARY * CARELESS ADVERTISING ASSERTIONS can lead to lawsuits. When a plaintiff's lawyer evaluates a potential accounting malpractice claim, ......(Continue Reading)
Campaign consultant sign-ups
Bush-Cheney '04 campaign consultants Maverick Media Praxis Lists: voter files, ID Olsen & Shuvalov: mail MDS Communications Corporations: ......(Continue Reading)
Break The Chain - marketing new inventions
Need an audience for your latest invention? Skip the giant retail. chains--mail-order catalogs might do a better job of hitting your target. INVENTORS ......(Continue Reading)
Schedule C Tax Tips for Small Businesses
This time of year, I start seeing clients who are self-employed. Most of these clients are freelance professionals such as writers, artists, art promoters, used booksellers, and marketing consultants. Here are some of the problems I see over and over...(Continue Reading)
SEC Looking at Pension-Fund Advisors
The Wall Street Journal reports (subscribers only) that the Securities Exchange Commission is taking a close look at big fees paid to pension consultants by the money managers they recommend. Companies that may fall into this category include Frank R...(Continue Reading)
Before You Start a Consulting Firm
Steps and advice to follow before starting your own consulting firm or freelance business. Covers market research, business plan writing, budgeting and more....(Continue Reading)
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