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Informix enters the NT space - Informix Software's database products for Windows NT - Company Business and Marketing
Informix Software has announced several database products for Microsoft's Windows NT platform. The company claims these products will break new ground in the mid-tier market, but Oracle disagrees. Ins...(Continue Reading)
For beta or for worse: a look at the latest software systems that aim to ease your database efforts - Database Marketing
For beta or for worse: a look at the latest software systems that aim to ease your database efforts.(Database Marketing)...(Continue Reading)
Laying a Firm Foundation - database marketing
Byline: KIM MARTIN You've seen the headlines: 40% return on Acme's latest database marketing campaign! "If Acme can do that, we can too," says your ......(Continue Reading)
Is Your Marketing Database Ready For Prime Time?
We all know the importance of having our marketing database ready to go at a moments notice, but most companies aren't prepared for prime time when it comes to their marketing database. Use these helpful suggestions by guest author Perry Norgarb to g...(Continue Reading)
Is Your Marketing Database Ready For Prime Time? Part 2
We all know the importance of having our marketing database ready to go at a moments notice, but most companies aren't prepared for prime time when it comes to their marketing database. Use these helpful suggestions by guest author Perry Norgarb to g...(Continue Reading)
Windows Email Marketing Software - About Email
In spite of spam, email is one of the most effective marketing tools -- if it's done right. For email marketing to spark success instead of disaster, you need the right tools. Find mass email applications for Windows reviewed here....(Continue Reading)
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