|
Database Marketing Goes to War
Byline: RICHARD H. LEVEY GOT A KID IN COLLEGE OR about to graduate from high school? Does he drive a hulking vehicle known more for its lumbering size than its practicality? Start looking for a l...(Continue Reading)
Laying a Firm Foundation - database marketing
Byline: KIM MARTIN You've seen the headlines: 40% return on Acme's latest database marketing campaign! "If Acme can do that, we can too," says your ......(Continue Reading)
Cruise Control - American Hawaii Cruises, American Classic Voyages use database marketing - Brief Article
Cruise Control.(American Hawaii Cruises, American Classic Voyages use database marketing)...(Continue Reading)
Is Your Marketing Database Ready For Prime Time?
We all know the importance of having our marketing database ready to go at a moments notice, but most companies aren't prepared for prime time when it comes to the condition of their marketing database. Sometimes cleaning up our database......(Continue Reading)
Database Marketers Tell How You Get on the Lists
FTC Hearing examines 'trust deficit' between marketers and consumers....(Continue Reading)
Is Your Marketing Database Ready For Prime Time?
We all know the importance of having our marketing database ready to go at a moments notice, but most companies aren't prepared for prime time when it comes to their marketing database. Use these helpful suggestions by guest author Perry Norgarb to g...(Continue Reading)
|