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Ask for nothing—and get it: A case against using nulls in marketing databases - Marketing - Brief Article
mOST MARKETING DATABASES are built using a relational database management system. That means somewhere, buried deep beneath all those sexy screens in ......(Continue Reading)
Investing in Data - discusses the use of databases in consumer marketing - Brief Article
Investing in Data.(discusses the use of databases in consumer marketing)...(Continue Reading)
Integrating Marketing Databases With the Web - Brief Article
Integrating Marketing Databases With the Web....(Continue Reading)
IDC Releases Database Market Share Study - Databases Archives
IDC Releases Database Market Share Study - IDC recently released a new database market share study showing that Oracle databases currently hold 39.4% of the database market, followed by a 33.6% share for IBM's DB2 and an 11.1% share for Microsoft's S...(Continue Reading)
Databases of Manufacturers For Licensing Marketing Technology Transfer
Locate manufacturers - prepare marketing material - submit marketing material to manufacturers and negotiate licenses....(Continue Reading)
Research Your Market Online
Online technology databases and marketing database like the industry research desk - Research your market online....(Continue Reading)
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